Historical

Moxie

  • Lisbon Falls

  • www.moxiefestival.com

  • Media and General Information
    Deb Wagner, 207-992-8997, debwagner@gwi.net

    In 1885, Dr. Augustin Thompson, born in Union, Maine, filed the original trademark for a product call Moxie Nerve Food, a bitter concoction laced with gentian root which was to become the the nation’s first mass-marketed soft drink, the official soft drink of Maine and, at one time, more popular that Coke or Pepsi. It was the marketing genius, Frank Archer, who was responsible for Moxie’s amazing popularity in the early 1900s and was responsible for the term “moxie” being used to represent someone with substantial spunk and toughness.

    Each July, people stream into Lisbon Falls for the celebration of this old-time soft drink—coming for the nostalgia that it evokes, the togetherness and civic engagement on display, and for an old-fashioned festival that is short on high-tech glitz and long on the richness of community.
  • Map Location
  • Recommendation

    Moxie - Maine in a Bottle

    In this compendium of all things Moxie, Maine author Jim Baumer shows us why this soft drink has garnered such a loyal and vocal following.
    Buy
Back to Historical Back to home

Media and General Information
Deb Wagner, 207-992-8997, debwagner@gwi.net

In 1885, Dr. Augustin Thompson, born in Union, Maine, filed the original trademark for a product call Moxie Nerve Food, a bitter concoction laced with gentian root which was to become the the nation’s first mass-marketed soft drink, the official soft drink of Maine and, at one time, more popular that Coke or Pepsi. It was the marketing genius, Frank Archer, who was responsible for Moxie’s amazing popularity in the early 1900s and was responsible for the term “moxie” being used to represent someone with substantial spunk and toughness.

Each July, people stream into Lisbon Falls for the celebration of this old-time soft drink—coming for the nostalgia that it evokes, the togetherness and civic engagement on display, and for an old-fashioned festival that is short on high-tech glitz and long on the richness of community.


 

Recommendation

Moxie - Maine in a Bottle

In this compendium of all things Moxie, Maine author Jim Baumer shows us why this soft drink has garnered such a loyal and vocal following.

Buy

Back to Historical Back to home